Monday, November 26, 2012

BuzzFeed - Latest: Eight Highly Questionable Promotions From The Last Eight Years

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Eight Highly Questionable Promotions From The Last Eight Years
Nov 26th 2012, 22:13

Just because an idea is different doesn't mean it's good.

2006. India.Arie — pop crap or good shit? This Porta-Potty promo wrap was installed at a New York Road Runners' event in Central Park. Did they also pipe in her music? And if so, did it act as a laxative or a costive?

2009. Bacardi in Israel spent a lot of money on this "Ugly Girlfriend" promo, and then, almost immediately, tried to erase every tasteless trace of it from the Internet.

2008. I actually admire the honesty of this promo ad if not the terrible layout. None of this "Vegas is a delightful destination where parents can bring the kids" hooey. And by acknowledging that Vegas is douche bag ground zero — even if it is satirically — the ad instantly appeals to an ad-weary audience. I doubt if it worked, though.

2009. To commemorate World Water Day, Green Belgium, through Antwerp ad agency Duval Guillaume, sent out this mailer to the media with a hidden message only readable after running it under water. The translated line: "Without water, knowledge cannot flow." Hey, why let a little thing like preservation stand in the way of a desperate bid for ad awards?


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