The event began four years ago as a way to try to get people to support fashion and shopping in the worst of the recession when no one could afford anything. Whether or not you're “better off now,” the tradition continues today with events in stores around the world involving celebrities, bad art, and weird stunts. Here's a recap.
First up: New York
Alice + Olivia hired models to have a pillow fight. Nothing says "go shopping!" like skinny people whacking the crap out of each other with dainty purple pillows.
Image by Andrew Kelly / Reuters
People who came out to support the FNO cause wore their most eye-catching (read: necessary) accessories.
This gentleman, which the wire image service tells me is "jewellery [sic] designer Brooklyn" is pictured looking at the Diane Von Furstenberg store. Seriously considering spending his money to support the fashion business, surely.
Image by Andrew Kelly / Reuters
A dangerous sex rabbit roams the Meatpacking District.
Image by Andrew Kelly / Reuters
The MAC store had Azealia Banks perform.
She made a lipstick for them, or something. Whether or not the event prompted anyone to buy a significant amount of makeup there remains unclear.
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